Business IS environmental protection

Quote from great interview: "I am founder and chair of Interface, Inc.I used to think that my job didn't have anything to do with the environment. Then I realized that my job, as well as everyone else's job, impacts the environment in some way. And now advocating for sustainability has become my No. 1 responsibility.
..from Day One, sustainability has saved us money, not cost us. And it has earned us a tremendous amount of good will from our customers, something that cannot be measured or duplicated. And now, 10 years later, even the analysts are finally "getting it"."
Q:If you could institute by fiat one environmental reform, what would it be?
A:Tax shifts -- tax a barrel of oil, tax pollution, and reduce income taxes. To some that seems radical, but think about the absurdity of our current tax system and it begins to make sense.
Q:What's one thing the environmental movement is doing particularly well?
A: The environmental community is accumulating the wisdom amazingly well -- we know everything we need to know -- but what we aren't doing particularly well is communicating it to everyone in a way that inspires action. The Bible calls that keeping your light under a bushel -- it's a song I learned in Sunday School growing up that has a lot of relevance to me.
Q:What important environmental issue is frequently overlooked?
A: We take for granted our ability to just go get in an automobile and go somewhere. Personal transportation is so pervasive, as Americans we don't think about the cumulative damage we do. We also do some mundane things that cumulatively have a huge effect -- leaving your computer or television on, for example. Even the power that television uses when it's off is huge -- and something we never think about. There is so much that we take for granted. "
The Interface story here. Related reading here.